DV360 Campaign Strategist
Plan DV360 campaigns with IO structure, brand safety, and supply selection built in.
Programmatic display, video, CTV, and audio campaign specifications for DV360 with line item structure and audience configuration.
Teams report 80% reduction in campaign setup inconsistencies after adopting structured spec generation.
What is DV360 Campaign Strategist?
DV360 Campaign Strategist is an interactive knowledge agent that guides you through creating structured programmatic campaign specifications for Display & Video 360 via conversation. It covers display, video, Connected TV, and audio formats with insertion order structure, audience configuration, and brand safety controls. Built for programmatic traders and media planners.
10 min
Setup time
15-20 min
Avg spec session
4
Formats supported
100%
Brand safety coverage
The problem — and how this kit solves it.
The Problem
DV360 campaigns require complex hierarchical configuration: insertion orders, line items, audience lists, frequency management, brand safety settings, and supply source selection. Most teams build this in spreadsheets or rely on senior traders to remember configuration details, leading to inconsistent setups and brand safety gaps.
The Solution
This agent conducts a structured conversation to build a complete DV360 campaign specification. It configures insertion order structure, line item setup per format (display, video, CTV, audio), audience list and custom segment selection, frequency management and pacing rules, brand safety and verification settings, and supply source and exchange preferences.
The Outcome
Produce a structured DV360 campaign specification in 15-20 minutes, standardizing configuration that typically takes senior traders 1-2 hours to document manually.
Try it now
This is a live DV360 Campaign Strategist agent — built in Zimmer, trained on sample data. No signup, no setup. Start a conversation and see how it works.
Live and interactive — this is a real agent, not a recording
Structured output — generates campaign specs, strategies, and plans
Your data, your brand — deploy with your own knowledge base and branding
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No signup required · Trained on sample data
Who is this for?
Programmatic trader setting up a multi-format DV360 campaign
Plan display, video, and CTV line items under a single IO with consistent frequency management and brand safety settings. The structured spec ensures uniform configuration across formats.
Agency standardizing DV360 campaign setup across teams
Use the strategist to enforce consistent IO structure, brand safety settings, and supply source selection across all traders. The JSON output becomes the implementation checklist.
Brand launching Connected TV campaigns for the first time
The agent walks through CTV-specific requirements: device targeting, premium supply sources, completion rate bidding, and creative specs (15s and 30s non-skippable), eliminating the learning curve.
Frequently asked questions
Four formats: display (standard and rich media), video (in-stream and out-stream), Connected TV (CTV), and audio (streaming and podcast). The agent generates format-specific creative requirements and bidding recommendations for each.
No. This is a conversational planning agent that produces structured JSON campaign specifications. The output can feed into DV360 action kits for automated campaign creation via the DV360 API.
The agent walks through brand safety verification settings, content category exclusions, sensitive category blocking, and third-party verification (IAS, DoubleVerify, MOAT) configuration. Every brand safety parameter is included in the output spec.
Yes. The agent recommends exchange and supply source preferences based on your format and quality requirements. It covers open exchange, private marketplace deals, programmatic guaranteed, and preferred deals, with supply path optimization recommendations.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Dv360 General Optimizer
Strategist builds the spec; General Optimizer monitors and tunes the live campaign after launch.
Learn moreDv360 Programmatic Supply Optimizer
Strategist selects supply sources; Supply Optimizer continuously evaluates and shifts spend to top-performing exchanges.
Learn moreDv360 Audience Optimizer
Strategist configures initial audience lists; Audience Optimizer refines segments based on live performance data.
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DV360 CTV Optimizer
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