YouTubeConnected TVInstagramTikTokDV360

Your video investment is too big to optimize by hand.

AI that protects and improves every dollar of brand spend.

YouTube pre-roll, CTV on streaming services, Instagram Reels, TikTok — your brand campaigns span formats and platforms. Zimmer’s AI reads view-through rates, frequency patterns, and creative fatigue signals that dashboards bury. It acts before your metrics decay.

Creative fatigue kills your ROI — silently.

Most teams don’t catch it until the damage is done.

Performance
Peak performanceSilent declineBudget waste
Week 1Week 3Week 5+

Weeks 1-2: Peak

Strong view-through rates. High completion. Creative resonating with your audience.

Weeks 3-4: Silent decline

VTR dropping 2-3% per week. Frequency climbing. Your audience is seeing the same ad for the 8th time. The dashboard doesn’t flag this.

Weeks 5+: Budget waste

CTR has cratered. Completion rates down 40%. You’re paying for impressions that annoy, not engage. By the time you notice, thousands are wasted.

Zimmer’s AI detects the decline in Week 2 — and alerts you before you ever reach Week 5. On average, creative fatigue detection saves 20-30% of wasted brand spend.

AI built for the nuance of brand campaigns.

Upper-funnel metrics need a different kind of intelligence.

Creative Intelligence

Know when your creatives are fading — before the metrics crash

The AI monitors every creative asset across platforms — view-through rates, completion rates, engagement trends, frequency per audience segment. It detects fatigue patterns that human analysis misses and recommends refreshes before performance drops.

Creative Performance

Summer_Brand_30s
VTR
42%declining
Completion
68%stable
Frequency
4.2xhigh
Refresh recommended

CTV Campaign

Q2 Brand Awareness

Completion

94.2%

Frequency

3.1x

Supply Quality

Premium

CPV

$0.024

CTV & Streaming

Purpose-built for the complexity of programmatic CTV

Connected TV is the fastest-growing video channel — and the hardest to optimize. Zimmer’s AI manages completion rates, cross-device frequency, and supply path quality across streaming inventory. Purpose-built for the complexity of programmatic CTV.

Cross-Platform Frequency

One person, four platforms — total frequency control

The same person sees your YouTube pre-roll, your CTV spot, and your Instagram Reel. Without cross-platform frequency management, they see your brand 15+ times across channels. Zimmer’s AI tracks exposure across platforms and optimizes total frequency — not just per-channel.

Cross-Platform Frequency

Audience: 25-34 F
YouTube3.2x
CTV1.8x
Instagram2.4x
Total
7.4xwithin 8x cap

Your brand budget deserves AI optimization.

Start with creative fatigue detection. Add CTV optimization. Protect every dollar of video spend.

Start free →