DV360 General Optimizer
Optimize your entire DV360 account — IOs, line items, and targeting.
Cross-objective DV360 optimizer — analyzes IO budgets, LI performance, device/geo/exchange breakdowns, and proposes budget shifts, pause/resume, and targeting exclusions.
Programmatic teams report 20% lower CPA within the first month of automated cross-hierarchy optimization.
What is DV360 General Optimizer?
DV360 General Optimizer is an optimization agent that analyzes insertion order budgets, line item performance, and device/geo/exchange breakdowns across all DV360 objectives every 6 hours. It proposes budget shifts, pause/resume actions, and targeting exclusions at the IO and line item level. Built for programmatic traders and media buyers managing DV360 campaigns.
20 min
Setup time
6 hours
Optimization frequency
$25
Target CPA
7 days
Lookback window
The problem — and how this kit solves it.
The Problem
DV360 accounts have deep hierarchies — campaigns, insertion orders, line items — each with their own budgets and targeting. Manual optimization across device, geo, and exchange dimensions is time-consuming and error-prone. By the time a trader reviews all line items, underperformers have already consumed significant budget.
The Solution
This agent evaluates the full campaign hierarchy every 6 hours: IO budgets, line item performance, device breakdowns, geo segments, and exchange quality. It proposes budget shifts between IOs, pause/resume actions on line items, and targeting exclusions for underperforming devices, geos, exchanges, and URLs. Target CPA is $25 with a 7-day lookback window.
The Outcome
Reduce CPA below $25 by automatically identifying and excluding underperforming inventory sources, devices, and geos across the full DV360 hierarchy every 6 hours.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Each run includes
IO budget reallocation
LI pause/resume
Device/geo/exchange/audience targeting exclusions
Creative fatigue detection
Supply path analysis
IO budget reallocation
Completed in 2.1s
LI pause/resume
Completed in 4.8s
Device/geo/exchange/audience targeting exclusions
Completed in 1.3s
Creative fatigue detection
Completed in 2.3s
Supply path analysis
Completed in 1.6s
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Everything this kit does.
- IO budget reallocation
- LI pause/resume
- Device/geo/exchange/audience targeting exclusions
- Creative fatigue detection
- Supply path analysis
Runs every 6 hours
Who is this for?
Programmatic trader managing a large DV360 advertiser
The agent handles the repetitive work of reviewing line item performance across hundreds of placements. Exchange and URL exclusions are proposed automatically, freeing you to focus on strategy and new deals.
Agency running multi-campaign DV360 accounts
Deploy one optimizer per advertiser. It manages IO budgets and line item targeting across all campaigns, ensuring consistent CPA performance without manual line-item-by-line-item review.
Brand with in-house programmatic team
Reduce the time spent on routine optimization. The agent catches underperforming geos, devices, and exchanges within 6 hours, applying exclusions that would take a trader days to identify manually.
Frequently asked questions
Insertion order level: pause, resume, set_budget. Line item level: pause, resume, set_budget, exclude_exchange, exclude_url, exclude_geo, exclude_device. All actions follow the Campaign > Insertion Order > Line Item hierarchy.
$25 with a 7-day lookback window. The agent evaluates line item performance against this target and proposes changes for those consistently above it.
Yes. The agent analyzes exchange and SSP performance at the line item level and proposes exclusions for exchanges delivering poor CPA, high fraud rates, or low viewability.
The agent respects the Campaign > Insertion Order > Line Item hierarchy. Budget changes happen at the IO level, while targeting exclusions and pause/resume happen at the line item level. This matches how DV360 structures spend allocation.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Dv360 Programmatic Supply Optimizer
Supply optimizer handles SSP/exchange quality in depth while the general optimizer covers all dimensions.
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Ready to deploy?
DV360 General Optimizer is one of 100+ starter kits.
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