DV360 Performance Optimizer
Hit your DV360 CPA targets with 4-hour optimization cycles.
Conversion-focused DV360 optimizer — CPA/ROAS targeting, bid strategy optimization, audience segment analysis, and exchange quality enforcement.
Performance teams report 23% lower CPA within the first 3 weeks of automated 4-hour optimization.
What is DV360 Performance Optimizer?
DV360 Performance Optimizer is an optimization agent that targets CPA and ROAS for conversion campaigns in DV360 every 4 hours. It analyzes bid strategy effectiveness, audience segment performance, and exchange quality, proposing budget and targeting changes. Built for performance marketers and direct-response programmatic teams.
15 min
Setup time
4 hours
Optimization frequency
$30
Target CPA
The problem — and how this kit solves it.
The Problem
Conversion campaigns in DV360 underperform when bid strategies, audience segments, and exchange quality are not continuously tuned. Manual review every few days misses CPA spikes and ROAS drops. Low-quality exchanges drain budget without delivering conversions.
The Solution
This agent runs every 4 hours, evaluating CPA and ROAS against a $30 target across all conversion-focused line items. It analyzes bid strategy effectiveness, audience segment conversion rates, and exchange quality. Proposals include budget shifts, targeting exclusions, and pause/resume recommendations.
The Outcome
Maintain CPA below $30 across DV360 conversion campaigns by catching performance degradation within 4-hour windows.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Connect your account to see a preview of this agent's execution.
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Who is this for?
Direct-response team running DV360 conversion campaigns
The agent monitors CPA across all line items every 4 hours, catching bid strategy inefficiencies and audience segments that stop converting before they consume significant budget.
Agency managing performance-focused programmatic accounts
Deploy one optimizer per advertiser. It enforces CPA targets, excludes low-quality exchanges, and proposes audience segment refinements — reducing the manual optimization workload.
Frequently asked questions
$30. The agent evaluates all conversion-focused line items against this target. Line items consistently above $30 CPA receive budget reductions or pause recommendations.
Yes. The agent evaluates conversion rates by audience segment, identifying which segments deliver below-target CPA and which are underperforming. Underperforming segments are flagged for exclusion.
The Performance Optimizer focuses exclusively on conversion campaigns with CPA/ROAS targeting, runs every 4 hours instead of 6, and includes bid strategy analysis and audience segment evaluation.
Yes. Exchanges delivering high CPA or low conversion rates relative to the account average are proposed for exclusion at the line item level.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Dv360 Audience Optimizer
Audience optimizer refines segment targeting while the performance optimizer manages CPA and budgets.
Learn moreDv360 Programmatic Supply Optimizer
Supply optimizer handles exchange and domain quality in depth, complementing conversion-focused optimization.
Learn moreYou might also want.
DV360 General Optimizer
Full multi-dimensional DV360 optimization at IO and LI levels.
DV360 Programmatic Supply Optimizer
Programmatic supply optimization: exchange quality, domain exclusions, PMP analysis.
DV360 Audience Optimizer
Audience-focused optimization: segment analysis, exclusions, expansion recommendations.
Ready to deploy?
DV360 Performance Optimizer is one of 100+ starter kits.
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