Cut wasteful DV360 inventory sources — automatically, every morning.

Supply path optimization — analyzes SSP/exchange quality, domain performance, PMP vs open auction efficiency, and identifies wasteful inventory sources.

15 min setup

Advanced setup

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Early results

Teams achieve 15% lower media costs within the first month by eliminating low-quality supply paths identified by daily automated analysis.

What is DV360 Programmatic Supply Optimizer?

DV360 Supply Optimizer is an optimization agent that analyzes SSP and exchange quality, domain performance, and PMP vs open auction efficiency in DV360 on a daily schedule. It identifies wasteful inventory sources and proposes exclusions to improve CPA below $20. Built for programmatic traders and supply path optimization specialists.

15 min

Setup time

Daily 8 AM

Run schedule

$20

Target CPA

Why this kit exists

The problem — and how this kit solves it.

The Problem

DV360 spend flows through dozens of exchanges and SSPs, each with varying quality, fraud rates, and pricing. Manual supply path optimization requires pulling exchange reports, cross-referencing domain performance, and comparing PMP deal rates against open auction — a process most teams do weekly at best.

The Solution

This agent runs daily at 8 AM, analyzing SSP and exchange quality, domain-level performance, and PMP vs open auction efficiency across all line items. It identifies exchanges with high CPA, domains with low conversion rates, and open auction paths that underperform PMP deals. Proposals include exchange exclusions, URL exclusions, app exclusions, and IO budget reallocation. Target CPA is $20.

The Outcome

Reduce CPA below $20 by eliminating wasteful supply paths, low-quality domains, and inefficient exchanges with daily automated analysis.

How this agent works

This agent runs autonomously on a schedule. Here's what happens each run.

Trigger

Runs daily

Agent Run Preview

Runs daily

Connect your account to see a preview of this agent's execution.

Requires:DV360

How it works

Three steps to autonomous.

Connect

Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.

Configure

Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.

Deploy

Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.

Who is this for?

Programmatic tradersSupply path specialistsMedia buyersAgency trading desks

Programmatic trader cleaning up exchange quality

The agent identifies which exchanges deliver high CPA and low conversion rates daily, building an exclusion list over time that progressively improves media quality across the account.

Supply path optimization specialist

Automated daily analysis replaces the weekly manual exchange review. PMP vs open auction comparisons identify where direct deals outperform, guiding deal negotiations.

Agency managing supply quality for brand safety clients

Daily domain and exchange analysis ensures spend flows through quality inventory sources, reducing brand safety risks alongside CPA improvements.

Frequently asked questions

Line item-level: exclude_exchange, exclude_url, exclude_app. IO-level: set_budget. These exclusions progressively clean up supply paths over daily cycles.

Yes. The agent analyzes the same inventory sources across PMP deals and open auction, identifying where PMP deals deliver better CPA and recommending budget shifts accordingly.

Supply path analysis requires sufficient data volume for statistical significance. Daily runs at 8 AM provide a full day of data for accurate exchange and domain evaluation.

$20. Exchanges and domains consistently delivering CPA above this target are proposed for exclusion.

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