Drive app installs at $5 CPA with automated fraud detection.

App install and engagement optimizer — mobile-first, device-focused, with app inventory fraud detection and exchange quality analysis.

15 min setup

Advanced setup

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Early results

App teams reduce install CPA by 30% on average within the first month by eliminating fraudulent and low-quality inventory sources.

What is DV360 App Optimizer?

DV360 App Optimizer is an optimization agent for app install and engagement campaigns in DV360, running every 4 hours. It focuses on mobile-first optimization, device-level analysis, app inventory fraud detection, and exchange quality. Target CPA is $5. Built for app marketers and mobile growth teams running programmatic app campaigns.

15 min

Setup time

4 hours

Optimization frequency

Target CPA

Why this kit exists

The problem — and how this kit solves it.

The Problem

App install campaigns in DV360 face unique challenges: mobile fraud, device fragmentation, and inventory quality issues inflate CPA and waste budget. Most teams lack the bandwidth to analyze exchange-level fraud signals and device performance across all line items every few hours.

The Solution

This agent runs every 4 hours, analyzing app install and engagement campaigns with a $5 CPA target. It evaluates device-level performance, detects app inventory fraud patterns, analyzes exchange quality, and proposes budget shifts, exchange exclusions, app exclusions, and device exclusions at the IO and line item level.

The Outcome

Maintain app install CPA below $5 by automatically detecting fraud, excluding low-quality exchanges, and optimizing device targeting every 4 hours.

How this agent works

This agent runs autonomously on a schedule. Here's what happens each run.

Trigger

Runs every 4 hours

Agent Run Preview

Runs every 4 hours

Connect your account to see a preview of this agent's execution.

Requires:DV360

How it works

Three steps to autonomous.

Connect

Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.

Configure

Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.

Deploy

Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.

Who is this for?

App marketersMobile growth teamsUser acquisition managersAgency mobile teams

Mobile growth team scaling app install campaigns

The agent maintains CPA at $5 while scaling spend by automatically excluding fraudulent inventory sources and focusing budget on devices and exchanges that deliver real installs.

Agency managing app campaigns for multiple clients

Deploy one optimizer per client advertiser. Each instance handles fraud detection, exchange quality, and device optimization independently, reducing manual review time.

Frequently asked questions

The agent analyzes install-to-click ratios, device distribution patterns, and exchange-level anomalies. Sources with abnormally high click rates, suspicious device clusters, or install patterns inconsistent with legitimate traffic are flagged and excluded.

IO-level: set_budget. Line item-level: pause, resume, exclude_exchange, exclude_app, exclude_device. All exclusions are targeted to remove fraudulent or low-quality inventory sources.

$5 per install. The agent evaluates all app line items against this target, prioritizing budget to sources delivering installs below $5 CPA.

Yes. The optimizer handles both app install and app engagement campaigns, applying the same fraud detection and exchange quality analysis to both objective types.

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