DV360 Audience Optimizer
Stop wasting budget on audience segments that do not convert.
Audience targeting optimizer — analyzes 1P/3P/Google audience segment performance, identifies wasteful segments, and proposes exclusions and expansion recommendations.
Teams reduce audience-related waste by 20% within the first month by excluding non-converting segments identified by automated analysis.
What is DV360 Audience Optimizer?
DV360 Audience Optimizer is an optimization agent that evaluates audience segment conversion rates, proposes targeting refinements, and excludes underperforming segments in DV360 every 6 hours. It analyzes which segments convert and which waste budget. Built for audience strategists and programmatic teams managing first-party and third-party data in DV360.
15 min
Setup time
6 hours
Analysis frequency
Segments
Optimization level
The problem — and how this kit solves it.
The Problem
DV360 campaigns target dozens of audience segments — first-party, third-party, in-market, affinity — but not all segments perform equally. Underperforming segments consume budget without delivering conversions, and manual segment analysis across all line items is tedious and infrequent.
The Solution
This agent evaluates audience segment performance every 6 hours, measuring conversion rates, CPA, and spend efficiency for each segment across all active line items. It proposes exclusions for underperforming segments, refinements to targeting, and budget reallocation toward high-converting audiences.
The Outcome
Improve campaign CPA by identifying and excluding underperforming audience segments every 6 hours, concentrating budget on segments that convert.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Connect your account to see a preview of this agent's execution.
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Who is this for?
Audience strategist managing DV360 targeting
The agent provides a clear ranking of segment performance every 6 hours. You see exactly which first-party and third-party segments convert and which ones waste budget — no manual report pulling required.
Programmatic team with large segment libraries
When campaigns target 50+ segments, manual analysis is impractical. The agent evaluates all segments simultaneously and proposes exclusions for the bottom performers, progressively improving targeting quality.
Frequently asked questions
First-party, third-party, in-market, affinity, and custom segments. The agent evaluates conversion rates and CPA for each segment type across all active line items.
No. The optimizer evaluates existing segments and proposes exclusions for underperformers. It does not create or modify audience segment definitions.
Segments with insufficient conversion data are flagged but not excluded. The agent requires statistical significance before proposing exclusions, preventing premature removal of potentially valuable segments.
Yes. The Audience Optimizer focuses on segment-level targeting while other optimizers handle budgets, supply paths, and campaign-level metrics. They complement each other without conflict.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Dv360 Performance Optimizer
Performance optimizer manages CPA and budgets while the audience optimizer refines targeting.
Learn moreDv360 General Optimizer
General optimizer handles campaign and IO-level optimization alongside segment-level refinement.
Learn moreYou might also want.
DV360 General Optimizer
Full multi-dimensional DV360 optimization at IO and LI levels.
DV360 Performance Optimizer
Performance-focused DV360 optimization: CPA, conversions, bid strategy, audience efficiency.
DV360 Awareness Optimizer
Awareness-focused DV360 optimization: reach efficiency, frequency control, viewability enforcement.
Ready to deploy?
DV360 Audience Optimizer is one of 100+ starter kits.
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