Maximize CTV reach and detect fraud — automatically every 6 hours.

Connected TV optimizer — household reach, cross-publisher frequency capping, CTV fraud detection, completion rate analysis, and premium inventory allocation.

15 min setup

Advanced setup

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What is DV360 CTV Optimizer?

DV360 CTV Optimizer is an optimization agent for connected TV campaigns in DV360, managing household reach, cross-publisher frequency capping, CTV fraud detection, completion rate analysis, and premium inventory allocation every 6 hours. Built for CTV campaign managers and programmatic video teams.

15 min

Setup time

6 hours

Optimization frequency

CTV

Channel focus

Why this kit exists

The problem — and how this kit solves it.

The Problem

CTV campaigns face unique challenges: household-level reach is hard to measure, cross-publisher frequency is difficult to cap, CTV fraud is growing, and premium inventory allocation requires constant monitoring. Most teams manage CTV campaigns with the same tools as display — missing CTV-specific signals.

The Solution

This agent runs every 6 hours, analyzing household reach, cross-publisher frequency distribution, CTV fraud signals, completion rates, and premium vs non-premium inventory allocation. It proposes targeting refinements, exchange exclusions for fraudulent CTV inventory, and budget shifts toward premium publishers with strong completion rates.

The Outcome

Increase household reach and completion rates while reducing CTV fraud exposure by optimizing inventory quality and frequency distribution every 6 hours.

How this agent works

This agent runs autonomously on a schedule. Here's what happens each run.

Trigger

Runs every 6 hours

Agent Run Preview

Runs every 6 hours

Connect your account to see a preview of this agent's execution.

Requires:DV360

How it works

Three steps to autonomous.

Connect

Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.

Configure

Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.

Deploy

Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.

Who is this for?

CTV campaign managersProgrammatic video teamsMedia plannersAgency trading desks

CTV campaign manager scaling household reach

The agent tracks household-level reach and identifies when frequency oversaturation reduces incremental reach. Budget shifts toward publishers delivering unique households.

Programmatic video team concerned about CTV fraud

Automated fraud detection identifies suspicious CTV inventory patterns — spoofed app bundles, abnormal completion rates, bot traffic signals — and excludes them before budget is wasted.

Frequently asked questions

The agent analyzes completion rate patterns, device distribution, app bundle consistency, and exchange-level anomalies. Inventory sources with abnormally perfect completion rates, suspicious device clusters, or mismatched app bundles are flagged and excluded.

Yes. The agent monitors frequency distribution across publishers and proposes budget reallocation when specific publishers oversaturate the same households.

The agent tracks which publishers deliver high completion rates, low fraud signals, and strong brand safety scores. Budget is shifted toward these premium sources and away from non-premium inventory.

The CTV Optimizer is specialized for connected TV — household reach, cross-publisher frequency, CTV-specific fraud detection, and completion rate analysis. The General Optimizer handles all DV360 objectives but lacks these CTV-specific capabilities.

Better together