DV360 YouTube Optimizer
Optimize YouTube campaigns in DV360 — budgets, targeting, and creative fatigue.
Full YouTube optimizer via DV360 — budget shifts, LI pause/resume, device adjustments for YouTube & Partners campaigns. Requires DV360 beta write access (DV360_YOUTUBE_WRITE_ACCESS=true).
What is DV360 YouTube Optimizer?
DV360 YouTube Optimizer is an optimization agent that manages YouTube campaigns in DV360 with write access every 6 hours, adjusting budgets, refining targeting, and responding to creative fatigue. It handles video-specific metrics including view rates, completion rates, and engagement. Built for programmatic video teams running YouTube through DV360.
15 min
Setup time
6 hours
Optimization frequency
Write
Access level
The problem — and how this kit solves it.
The Problem
YouTube campaigns in DV360 require specialized optimization beyond standard display. View rates drop, creatives fatigue, and targeting needs refinement as audiences saturate. Generic DV360 optimization misses video-specific signals like completion rate decay and view rate trends.
The Solution
This agent runs every 6 hours with full write access to YouTube line items. It adjusts budgets based on view rate and completion rate performance, refines targeting by excluding underperforming segments, and detects creative fatigue by tracking engagement decay patterns. All changes follow DV360 hierarchy rules.
The Outcome
Maintain strong view rates and completion rates on YouTube campaigns by automatically adjusting budgets, targeting, and responding to creative fatigue every 6 hours.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Connect your account to see a preview of this agent's execution.
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Who is this for?
Programmatic video team managing YouTube via DV360
The agent handles video-specific optimization — view rate tracking, completion rate analysis, creative fatigue detection — that generic DV360 optimizers miss. Budget flows to the best-performing YouTube line items automatically.
Agency running YouTube campaigns for brand clients
Each client gets a dedicated YouTube optimizer that maintains view rates, manages budgets, and flags creative fatigue. The team focuses on strategy and creative production.
Frequently asked questions
Budget adjustments at the IO and line item level, targeting refinements including audience and placement exclusions, and pause/resume actions on underperforming YouTube line items.
The agent tracks view rate and completion rate trends over consecutive 6-hour cycles. When metrics show sustained decline, it flags the creative as fatiguing and recommends rotation or increased budget to fresher creatives.
The Advisor is monitor-only — it generates reports without making changes. The Optimizer has write access and actively adjusts budgets, targeting, and responds to creative fatigue.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Dv360 Awareness Optimizer
Covers display awareness campaigns alongside YouTube-specific optimization.
Learn moreDv360 Audience Optimizer
Audience optimizer refines targeting segments used by YouTube campaigns.
Learn moreYou might also want.
DV360 YouTube Advisor
YouTube via DV360 analysis — advisor only, no executable actions.
DV360 General Optimizer
Full multi-dimensional DV360 optimization at IO and LI levels.
YouTube Campaign Optimizer
Manages YouTube advertising through Demand Gen campaigns (API-writable). Analyzes video-specific metrics — view rate, CPV, quartile completion, creative fatigue — and proposes budget adjustments, target CPA changes, device bid modifiers, and pause/resume actions. Native Video campaigns are included in analysis for context but never receive write actions.
Ready to deploy?
DV360 YouTube Optimizer is one of 100+ starter kits.
Describe what you need — or deploy this one now. Every kit runs with guardrails, approval workflows, and full audit logging.
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