General Google Optimizer
Hit your target CPA without babysitting every campaign.
AI-driven Google Ads optimizer — monitors campaign performance against your target KPI, proposes budget adjustments and pause/resume actions. Supports write-owner execution for campaign-level changes.
Teams using automated CPA optimization report 22% lower cost per acquisition in the first 30 days.
What is General Google Optimizer?
General Google Optimizer is an AI-driven optimization agent that monitors Google Ads campaign performance against a target CPA, proposes budget adjustments up to 20%, and executes pause/resume actions with approval-first guardrails. It enforces a 12-hour cooldown, 3-day learning window, and a maximum of 5 actions per run. Built for performance marketers managing CPA-driven campaigns.
20 min
Setup time
4 hours
Optimization frequency
20%
Max budget change per action
5
Max actions per run
$25
Default CPA target
The problem — and how this kit solves it.
The Problem
Maintaining target CPA across multiple Google Ads campaigns requires constant monitoring of spend, conversions, device splits, and geo performance. Manual adjustments are slow, inconsistent, and often too late — overspend accumulates before the next check.
The Solution
The agent fetches campaign data, insights, device splits, and geo performance every 4 hours. It evaluates each campaign against your $25 CPA target over a 7-day window and proposes budget adjustments (max 20% change), campaign pauses, or resumes. All actions require approval before execution. Guardrails enforce a 12-hour cooldown, 3-day learning window, and max 5 actions per run.
The Outcome
Reduce CPA overshoot by catching underperforming campaigns within 4 hours and adjusting budgets before waste accumulates.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Each run includes
Scheduled performance monitoring (default: every 4 hours)
AI-powered multi-signal analysis: KPI, trends, spend pacing
Campaign-level write actions: pause, resume, set budget
Configurable guardrails: max change %, cooldown, min/max budget
Three approval modes: monitor, approve-first, full auto
Write-owner enforcement — one optimizer per campaign
Full audit log in AgentActionLog
Scheduled performance monitoring (default: every 4 hours)
Completed in 2.1s
AI-powered multi-signal analysis: KPI, trends, spend pacing
Completed in 4.8s
Campaign-level write actions: pause, resume, set budget
Completed in 1.3s
Configurable guardrails: max change %, cooldown, min/max budget
Completed in 1.4s
Three approval modes: monitor, approve-first, full auto
Completed in 2.7s
Write-owner enforcement — one optimizer per campaign
Completed in 2.0s
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Everything this kit does.
- Scheduled performance monitoring (default: every 4 hours)
- AI-powered multi-signal analysis: KPI, trends, spend pacing
- Campaign-level write actions: pause, resume, set budget
- Configurable guardrails: max change %, cooldown, min/max budget
- Three approval modes: monitor, approve-first, full auto
- Write-owner enforcement — one optimizer per campaign
- Full audit log in AgentActionLog
Runs every 4 hours to evaluate and optimize
Who is this for?
E-commerce team targeting $25 CPA across 20 campaigns
The optimizer continuously evaluates each campaign against the CPA target, pausing overspenders and reallocating budget to campaigns delivering below-target CPA.
Agency managing CPA targets for multiple clients
Set different CPA targets per client account. The approval-first model ensures no action runs without agency review, maintaining client trust.
Startup scaling Google Ads with limited budget
The 20% max budget change guardrail prevents overcorrection. The 3-day learning window lets new campaigns stabilize before the agent acts.
Frequently asked questions
It can pause campaigns, resume campaigns, and set campaign budgets (max 20% change per action). All actions require your approval before execution. It runs a maximum of 5 actions per optimization cycle.
Four guardrails: max 5 actions per run, 12-hour cooldown between actions on the same campaign, 20% max budget change per action, and a 3-day learning window that prevents action on recently changed campaigns.
It fetches 4 data feeds every cycle: campaign performance, campaign insights, device performance splits, and geographic performance data. All data is evaluated against your CPA target over a 7-day window.
The default mode is approve-first, meaning every proposed action requires your approval. This ensures human oversight on all budget changes and campaign state changes.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Google Ads Account Monitor
Account Monitor detects anomalies the optimizer might miss; optimizer acts on performance issues.
Learn moreGoogle Ads Optimization Digest
Digest provides weekly strategic context; optimizer handles tactical 4-hour adjustments.
Learn moreYou might also want.
Google Ads Search Optimizer
Fetches Search campaign and ad group performance, compares against your target KPI, identifies underperformers and scaling opportunities, and proposes budget adjustments and pause/resume actions.
Google Ads Performance Max Optimizer
Performance Max campaigns have limited controls — this optimizer focuses on budget pacing, campaign-level pause/resume, and asset group performance reporting. Ad group optimization is limited per the PMax API contract.
Google Ads Display Optimizer
Optimizes Display campaigns by analyzing placement performance, audience segment efficiency, device breakdowns, and creative engagement trends. Proposes budget shifts, bid modifier changes, and pause/resume actions.
Ready to deploy?
General Google Optimizer is one of 100+ starter kits.
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