Prospect Finder
Stop guessing which prospects to email first.
Search Apollo.io for B2B contacts matching your ICP, enrich with company data, AI-score each prospect, and draft personalized A/B email variants. Stores everything in a shared Prospect Pipeline for review or auto-send.
Teams report finding 40-60 ICP-matched prospects per run with AI scoring eliminating 50%+ of low-fit contacts before outreach.
What is Prospect Finder?
Prospect Finder is an outbound prospecting agent that searches Apollo.io for B2B contacts matching your ICP, enriches them with company data, AI-scores each prospect, and drafts personalized A/B email variants. It stores scored prospects in a shared Prospect Pipeline. Built for B2B sales teams running outbound at scale.
15 min
Setup time
Manual
Trigger type
3
Email variants per prospect
50%+
Low-fit contacts filtered
The problem — and how this kit solves it.
The Problem
Sales reps spend 3-4 hours per day manually searching LinkedIn and Apollo for prospects, copy-pasting company data into spreadsheets, and writing one-off emails. Most outreach is generic because personalization at volume is unsustainable. The result: low reply rates and wasted selling time.
The Solution
Prospect Finder searches Apollo.io using your ICP criteria, pulls company enrichment data, and AI-scores every match against your ideal customer profile. For each high-fit prospect, it generates personalized A/B email variants based on company context, role, and industry signals. All results land in your shared Prospect Pipeline, ready for review and dispatch.
The Outcome
Reduces prospect research and email drafting from 3-4 hours to a single manual trigger, delivering scored prospects with ready-to-send A/B email variants.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Each run includes
Apollo.io contact search with configurable ICP filters
Automatic deduplication against existing pipeline
Company enrichment and website context scraping
AI prospect scoring (1-100) with explanations
Personalized A/B email variant generation
Shared Prospect Pipeline catalog storage
Optional auto-trigger of Email Dispatcher in full_auto mode
Apollo.io contact search with configurable ICP filters
Completed in 2.1s
Automatic deduplication against existing pipeline
Completed in 4.8s
Company enrichment and website context scraping
Completed in 1.3s
AI prospect scoring (1-100) with explanations
Completed in 3.5s
Personalized A/B email variant generation
Completed in 0.6s
Shared Prospect Pipeline catalog storage
Completed in 1.2s
Here's what Prospect Finder actually produces.
Real output from a typical run — not a mockup.
Found 47 new contacts matching ICP. Scored: 12 high-fit (80+), 23 medium (50-79), 12 low (<50). Generated 94 personalized email variants. Ready for review in Prospect Pipeline.
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Everything this kit does.
- Apollo.io contact search with configurable ICP filters
- Automatic deduplication against existing pipeline
- Company enrichment and website context scraping
- AI prospect scoring (1-100) with explanations
- Personalized A/B email variant generation
- Shared Prospect Pipeline catalog storage
- Optional auto-trigger of Email Dispatcher in full_auto mode
Run manually to find a new batch, or on a weekly schedule
Who is this for?
SDR team launching a new territory
An SDR manager defines the ICP for a new vertical. Prospect Finder returns 50+ scored contacts with personalized emails, giving each rep a ready-to-go pipeline on day one.
Founder running outbound solo
A startup founder triggers a search weekly, reviews AI-scored prospects, approves the best email variants, and feeds them to Email Dispatcher — no dedicated sales hire needed.
Agency prospecting for multiple clients
A B2B agency runs Prospect Finder with different ICP criteria per client, generating separate scored pipelines with client-specific messaging angles.
Frequently asked questions
Prospect Finder pulls contact details (name, title, email, LinkedIn), company data (size, revenue, industry, tech stack, funding), and seniority level. All data comes directly from Apollo.io's People and Company Search APIs.
The AI compares each prospect's company data and role against your ICP criteria text. It assigns a fit score (high, medium, low) with a written rationale explaining which signals matched or missed. Scoring considers company size, industry, seniority, tech stack, and funding stage.
Three A/B email variants per prospect. Each variant uses a different outreach angle (pain point, social proof, direct ask) while personalizing to the prospect's company context and role.
Yes. ICP criteria is a free-text field where you describe your ideal customer in natural language — job titles, company sizes, industries, technologies, and any other qualifying signals. The agent translates this into Apollo search parameters.
Prospects land in the shared Prospect Pipeline with a "pending_review" status. Your team reviews and approves them. The Email Dispatcher kit then claims approved prospects and sends the selected email variant.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Email Dispatcher
Dispatcher claims approved prospects from the pipeline and sends the email variants Prospect Finder generated.
Learn moreIcp And Messaging Strategist
Strategist helps define and refine the ICP criteria and email templates that Prospect Finder uses.
Learn moreYou might also want.
Email Dispatcher
The Email Dispatcher is the sending engine of the outbound pipeline. It atomically claims approved prospects (preventing concurrent duplicate sends), pushes them to Instantly as campaign leads with personalized email sequences, creates CRM contacts and deals in HubSpot, and updates the pipeline with delivery status.
Reply Analyst
The Reply Analyst closes the feedback loop. It fetches new email replies from Instantly, uses AI to classify each reply into one of 6 categories with confidence scores, looks up the prospect record to get campaign context, drafts follow-up responses using objection handling patterns, and updates the pipeline and CRM with reply data.
ICP & Messaging Strategist
The ICP & Messaging Strategist is the brain of the outbound system. It's a chat-based KNOWLEDGE agent that helps you define and refine your ICP profiles, write cold email templates, create objection handling playbooks, and generate LinkedIn outreach. Everything it creates is saved to Data Tables that the Prospect Finder and Reply Analyst consume.
Ready to deploy?
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