Google Ads Portfolio Monitor
See which campaigns deserve more budget — and which are wasting it.
Cross-campaign portfolio analysis — compares performance, identifies rebalancing opportunities, and produces recommendations. Advisor role — does not directly execute changes. Use a General or Search Optimizer for write-owner execution.
What is Google Ads Portfolio Monitor?
Google Ads Portfolio Monitor is a monitoring agent that compares performance across all campaigns in a Google Ads account, identifies top and underperformers against KPI targets, and surfaces rebalancing opportunities. It operates in advisory mode with no write actions. Built for teams managing multi-campaign portfolios.
5 min
Setup time
Daily
Report frequency
9 AM
Delivery time
The problem — and how this kit solves it.
The Problem
When you run 10+ campaigns, comparing performance across all of them requires exporting data, building pivot tables, and manually ranking by KPI. Rebalancing opportunities hide in the gaps between campaigns that overperform and those that underperform.
The Solution
The agent runs daily at 9 AM, fetches all campaign data, and compares each campaign against KPI targets. It ranks campaigns by performance, identifies the top and underperformers, and surfaces specific rebalancing opportunities. All output is advisory — no budget or campaign changes are made.
The Outcome
Identify budget rebalancing opportunities across your entire Google Ads portfolio in one daily report.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Each run includes
Cross-campaign performance comparison
Budget allocation vs. performance analysis
Rebalancing recommendations (advisory)
Underperformer identification
Structured recommendation report via email/Slack
Cross-campaign performance comparison
Completed in 2.1s
Budget allocation vs. performance analysis
Completed in 4.8s
Rebalancing recommendations (advisory)
Completed in 1.3s
Underperformer identification
Completed in 2.3s
Structured recommendation report via email/Slack
Completed in 5.3s
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Everything this kit does.
- Cross-campaign performance comparison
- Budget allocation vs. performance analysis
- Rebalancing recommendations (advisory)
- Underperformer identification
- Structured recommendation report via email/Slack
Runs daily to analyze portfolio performance
Who is this for?
Agency presenting weekly performance to clients
Use the daily portfolio analysis to prepare client reports with clear top/underperformer rankings and budget rebalancing recommendations backed by data.
Marketing director overseeing 20+ campaigns
One daily report replaces 30 minutes of manual dashboard review. See immediately which campaigns need more budget and which should be scaled back.
Frequently asked questions
No. It operates in advisory mode only. It analyzes and recommends — it never adjusts budgets, pauses campaigns, or modifies bids.
The agent compares each campaign against KPI targets, ranks them by performance, and identifies campaigns where shifting budget from underperformers to top performers would improve overall portfolio returns.
The report runs daily at 9 AM. It analyzes all active campaigns in the connected Google Ads account.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
General Google Optimizer
Portfolio Monitor identifies where to rebalance; General Optimizer executes the budget changes.
Learn moreGoogle Ads Optimization Digest
Portfolio Monitor gives daily tactical view; Digest provides weekly strategic summary.
Learn moreYou might also want.
Google Ads Account Monitor
Fetches all active campaigns, compares spend vs. budget pacing, detects status changes, flags anomalies. Reports to Slack or email. No write actions — pure monitoring.
Google Ads Campaign Health Check
This is the smallest viable Google Ads action agent for Zimmer. Instead of asking for raw GAQL or pasted OAuth tokens, it uses your existing Google Ads integration. You choose one synced campaign, the agent fetches the latest campaign details and today's metrics through an internal integration-backed health endpoint, computes budget utilisation, and writes a structured summary into the run log.
Google Ads Optimization Digest
Pulls 7-day and 30-day performance data, Google recommendations, search term reports, and change history. AI generates a structured digest with executive summary, campaign-by-campaign analysis, keyword insights, and recommended next steps.
Ready to deploy?
Google Ads Portfolio Monitor is one of 100+ starter kits.
Describe what you need — or deploy this one now. Every kit runs with guardrails, approval workflows, and full audit logging.
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