YouTubeReporting

YouTube Video Intelligence Report

See exactly where viewers drop off — and why.

Deep video performance intelligence — view rate trends, CPV analysis, quartile completion funnels, format-level breakdowns (in-stream vs in-feed vs Shorts), and creative fatigue detection. Report-only: no write actions.

5 min setup
Simple setup

What is YouTube Video Intelligence Report?

YouTube Video Intelligence Report is a reporting agent that delivers daily video performance analysis including view rate trends, CPV analysis, quartile completion funnels, and format-level breakdowns across in-stream, in-feed, and Shorts. It detects creative fatigue severity from none to severe. Built for video strategists and performance teams.

5 min

Setup time

Daily 8 AM

Report frequency

4

Fatigue severity levels

5,000

Min impressions threshold

7 days

Trend analysis window

Why this kit exists

The problem — and how this kit solves it.

The Problem

YouTube reports show surface metrics but hide the story. You see view rates but not quartile drop-off patterns. You see CPV but not format-level differences between in-stream, in-feed, and Shorts. Creative fatigue creeps in undetected until performance collapses.

The Solution

This agent runs daily at 8 AM and generates a comprehensive video intelligence report. It analyzes view rate trends over a 7-day window, breaks down performance by video format (in-stream vs in-feed vs Shorts), builds quartile completion funnels, and scores creative fatigue as none, mild, moderate, or severe using a 15% drop threshold with a minimum 5,000 impressions baseline.

The Outcome

Identify underperforming video formats and fatigued creatives daily with quartile-level precision, catching 15%+ view rate drops before they compound.

How this agent works

This agent runs autonomously on a schedule. Here's what happens each run.

Trigger

Daily at 8 AM

Each run includes

1

Per-campaign video KPI dashboard (view rate, CPV, watch time)

2

Format-level breakdown (in-stream, in-feed, Shorts view rates)

3

Quartile completion funnel analysis (p25→p50→p75 drop-off)

4

Creative fatigue detection (declining view rate + stable impressions)

5

Frequency monitoring against thresholds

6

Actionable recommendations for manual review

Agent Run Preview
Daily at 8 AM

Per-campaign video KPI dashboard (view rate, CPV, watch time)

Completed in 2.1s

Format-level breakdown (in-stream, in-feed, Shorts view rates)

Completed in 4.8s

Quartile completion funnel analysis (p25→p50→p75 drop-off)

Completed in 1.3s

Creative fatigue detection (declining view rate + stable impressions)

Completed in 2.3s

Frequency monitoring against thresholds

Completed in 5.4s

Actionable recommendations for manual review

Completed in 2.4s

Requires:Google Ads API
How it works

Three steps to autonomous.

01

Connect

Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.

02

Configure

Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.

03

Deploy

Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.

What's included

Everything this kit does.

  • Per-campaign video KPI dashboard (view rate, CPV, watch time)
  • Format-level breakdown (in-stream, in-feed, Shorts view rates)
  • Quartile completion funnel analysis (p25→p50→p75 drop-off)
  • Creative fatigue detection (declining view rate + stable impressions)
  • Frequency monitoring against thresholds
  • Actionable recommendations for manual review
Suggested schedule

Daily at 8 AM

Required integrations
Google Ads API

Who is this for?

Video strategistsPerformance marketersAgency teamsCreative directors
1

Video strategist optimizing creative mix

Use format-level breakdowns to see which video formats (in-stream, in-feed, Shorts) deliver the best view rates and completion rates, then reallocate creative production accordingly.

2

Performance team managing large video budgets

Get daily fatigue severity scores across all creatives. Catch moderate fatigue (15%+ view rate drop) early and rotate creatives before performance hits severe levels.

3

Agency reporting to clients on YouTube performance

Use the structured daily report as the basis for client updates — quartile funnels and format breakdowns provide the depth clients expect without manual analysis.

Frequently asked questions

The agent scores fatigue across 4 levels: none, mild, moderate, and severe. It requires a minimum of 5,000 impressions before scoring. A 15%+ drop in view rate over the 7-day trend window triggers a moderate or severe classification. Frequency above 5 per user contributes to the severity score.

It breaks performance into 3 YouTube ad formats: in-stream (skippable/non-skippable pre-roll), in-feed (discovery ads), and Shorts. Each format gets its own view rate, CPV, and completion metrics.

Quartile analysis tracks what percentage of viewers reach the 25%, 50%, 75%, and 100% marks of your video ads. This shows exactly where viewers drop off, revealing whether the problem is your hook (25% drop-off), your middle content (50%), or your call-to-action (75-100%).

No. This is a report-only agent. It analyzes and reports but never modifies campaigns, bids, or budgets. Pair it with the YouTube Campaign Optimizer if you want automated actions on Demand Gen campaigns.

Better together

Pairs well with.

These kits complement each other. Deploy them together for coverage no single agent can provide.

Youtube Campaign Optimizer

Intelligence Report identifies issues; the Optimizer acts on them by adjusting Demand Gen campaigns

Learn more

Youtube Creative Fatigue Monitor

Adds 4-hour fatigue checks between daily intelligence reports for faster detection

Learn more

Ready to deploy?

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