Reply Analyst
Every reply classified and answered — before you open your inbox.
Monitors email replies via Instantly, classifies them into 6 categories (interested, meeting, objection, not interested, OOO, unsubscribe), drafts context-aware follow-up responses, and updates the pipeline and CRM.
Teams report 70% faster reply response times with AI-drafted follow-ups requiring only minor edits before sending.
What is Reply Analyst?
Reply Analyst is an outbound email monitoring agent that fetches replies from Instantly, classifies each into 6 categories (interested, meeting request, objection, not interested, out of office, unsubscribe), drafts context-aware follow-ups, and updates the pipeline and CRM. It runs every 2 hours. Built for sales teams that need fast, accurate reply handling.
15 min
Setup time
2 hours
Check frequency
6
Reply categories
<2 hrs
Reply response time
The problem — and how this kit solves it.
The Problem
Sales reps check Instantly replies manually, skim for buying signals, and decide on the spot how to respond. Genuine interest gets misread as polite deflection. Objections get generic responses. Meeting requests sit unanswered for hours. And unsubscribes stay active, damaging sender reputation.
The Solution
Reply Analyst runs every 2 hours, fetching new replies from Instantly. Each reply is classified into one of 6 categories with confidence scoring — distinguishing genuine interest from polite deflection, and real objections from soft pushback. For interested and objection replies, the agent drafts context-aware follow-ups using the original email and prospect data. Unsubscribes are auto-paused. All activity syncs to the pipeline and HubSpot CRM.
The Outcome
Processes replies within 2 hours of arrival, classifying with 6-category granularity and delivering drafted follow-ups that reps can send with one click.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Each run includes
Instantly reply fetching with campaign context
6-category AI classification with confidence scores
Prospect record lookup for full pipeline context
Context-aware follow-up draft generation
Automatic lead pausing for unsubscribes
CRM note updates with reply classification
Pipeline status updates (replied → interested/objection/etc.)
Instantly reply fetching with campaign context
Completed in 2.1s
6-category AI classification with confidence scores
Completed in 4.8s
Prospect record lookup for full pipeline context
Completed in 1.3s
Context-aware follow-up draft generation
Completed in 4.1s
Automatic lead pausing for unsubscribes
Completed in 2.6s
CRM note updates with reply classification
Completed in 5.1s
Here's what Reply Analyst actually produces.
Real output from a typical run — not a mockup.
Processed 8 new replies. 3 interested (follow-ups drafted), 2 objections (responses drafted), 1 meeting request (calendar link sent), 1 OOO, 1 unsubscribe (lead paused).
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Everything this kit does.
- Instantly reply fetching with campaign context
- 6-category AI classification with confidence scores
- Prospect record lookup for full pipeline context
- Context-aware follow-up draft generation
- Automatic lead pausing for unsubscribes
- CRM note updates with reply classification
- Pipeline status updates (replied → interested/objection/etc.)
Checks for new replies every 2 hours
Who is this for?
SDR handling 50+ daily replies
An SDR receives 50 replies overnight. Reply Analyst classifies all of them by 8 AM, with follow-up drafts ready for the 3 interested replies and 2 objections. The rep spends 10 minutes reviewing instead of 2 hours triaging.
Sales manager monitoring team performance
A manager uses reply classifications to track objection patterns and interest rates across the team's campaigns. CRM notes give visibility without asking reps for updates.
Solo founder protecting sender reputation
Unsubscribe replies are auto-paused in Instantly within 2 hours, keeping the domain healthy without manual intervention.
Frequently asked questions
Interested, meeting_request, objection, not_interested, out_of_office, and unsubscribe. Each classification includes a confidence score and a written rationale explaining the reasoning.
The AI analyzes language patterns, specificity of questions, and engagement signals. A reply asking about pricing or features signals interest; a reply saying "thanks for reaching out" with no follow-up question signals polite deflection. Classification confidence drops below 70% on ambiguous replies, flagging them for human review.
No. Follow-ups are drafted and stored for rep review. The rep approves, edits, or discards each draft before sending. This keeps humans in the loop for all outgoing communication.
Out-of-office replies are classified and the prospect's pipeline status is updated. If the OOO message includes a return date, it is extracted and noted. No follow-up is drafted — the prospect re-enters the flow after their return.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Email Dispatcher
Dispatcher sends the emails that Reply Analyst then monitors for responses.
Learn moreIntelligence Analyst
Intelligence Analyst aggregates reply classifications to identify patterns in what messaging works.
Learn moreYou might also want.
Email Dispatcher
The Email Dispatcher is the sending engine of the outbound pipeline. It atomically claims approved prospects (preventing concurrent duplicate sends), pushes them to Instantly as campaign leads with personalized email sequences, creates CRM contacts and deals in HubSpot, and updates the pipeline with delivery status.
Prospect Finder
The Prospect Finder is the entry point of the outbound pipeline. It searches your prospecting provider (Apollo) for contacts matching your ICP filters, deduplicates against existing pipeline records, enriches each contact with company data, AI-scores them for ICP fit, and generates two personalized email variants (A/B) per prospect. Results land in the shared Prospect Pipeline catalog for human review or auto-approval.
Intelligence Analyst
The Intelligence Analyst is the learning engine. It pre-aggregates pipeline statistics (never sending raw records to the LLM), analyzes CRM closed-won deals via search_deals_with_contacts, and generates three types of insights: outreach performance (what emails/angles work), ICP quality signals (which segments convert), and objection patterns. These insights are written back to knowledge bases that the other agents consume, creating a continuous improvement loop.
Ready to deploy?
Reply Analyst is one of 100+ starter kits.
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