Google Ads Search Optimizer
Optimize Search campaigns down to the keyword, not just the campaign.
AI-driven Search campaign optimizer — monitors CPA/ROAS against targets, proposes budget rebalancing and pause/resume actions across Search campaigns and ad groups. Supports approve-first and full-auto modes.
Teams report 30% more negative keywords identified in the first 2 weeks of automation.
What is Google Ads Search Optimizer?
Google Ads Search Optimizer is an AI-driven optimization agent that manages Search campaigns at the keyword level, adjusting bids, budgets, device modifiers, and pausing underperformers using 7 data feeds including search terms and geo data. It enforces 8 max actions per run, 12-hour cooldown, 20% max change, and a 3-day learning window. Built for performance marketers running Search campaigns at scale.
20 min
Setup time
4 hours
Optimization frequency
7
Data feeds analyzed
8
Max actions per run
20%
Max change per action
The problem — and how this kit solves it.
The Problem
Search campaign optimization requires managing keywords, search terms, device bids, geo performance, and ad group CPCs simultaneously. At scale, manual optimization misses negative keyword opportunities, lets underperforming keywords drain budget, and reacts too slowly to device or geo shifts.
The Solution
The agent ingests 7 data feeds every 4 hours: campaigns, ad groups, keywords, search terms, device splits, geo data, and ad performance. It identifies negative keyword candidates, pauses underperforming keywords, adjusts device bid modifiers, proposes geo exclusions, sets ad group max CPC, and rebalances budgets. All within guardrails: max 8 actions per run, 12-hour cooldown, 20% max change, 3-day learning window.
The Outcome
Reduce wasted Search spend by identifying negative keywords, pausing underperformers, and optimizing device and geo bids every 4 hours.
How this agent works
This agent runs autonomously on a schedule. Here's what happens each run.
Trigger
Each run includes
Search campaign optimization
Ad group performance analysis
Budget rebalancing proposals
Keyword-informed recommendations
Approve-first or full-auto execution
Search campaign optimization
Completed in 2.1s
Ad group performance analysis
Completed in 4.8s
Budget rebalancing proposals
Completed in 1.3s
Keyword-informed recommendations
Completed in 1.2s
Approve-first or full-auto execution
Completed in 2.9s
Three steps to autonomous.
Connect
Link your ad platform account via OAuth. Scoped permissions, encrypted credentials.
Configure
Set your targets, guardrails, and approval mode. Choose observe-only, approve-first, or full-auto.
Deploy
Activate the agent. It runs on schedule, analyzes data, and proposes or executes actions automatically.
Everything this kit does.
- Search campaign optimization
- Ad group performance analysis
- Budget rebalancing proposals
- Keyword-informed recommendations
- Approve-first or full-auto execution
Runs every 4 hours
Who is this for?
E-commerce brand with 500+ keywords across Search campaigns
The optimizer identifies which keywords waste spend, proposes negatives from search term data, and adjusts bids at the ad group level — all every 4 hours.
Lead-gen team optimizing by device and geo
Device bid modifiers and geo exclusions are evaluated automatically. Mobile underperforming by 40%? The agent proposes a device bid adjustment.
Agency managing Search campaigns for 5+ clients
Deploy per-client Search optimizers with custom targets. Each runs independently with its own guardrails and approval queue.
Frequently asked questions
It supports campaign pause/resume, set budget, set target CPA, set target ROAS, set device bid modifier, ad group max CPC, and keyword max CPC. All actions are capped at 20% change and require approval.
The agent analyzes search term reports every 4 hours, identifying terms with high spend and low conversion rates. It proposes these as negative keywords to prevent future wasted spend.
Four guardrails: max 8 actions per run, 12-hour cooldown between actions on the same entity, 20% max change per action, and a 3-day learning window preventing action on recently changed entities.
General Optimizer works at the campaign level with 4 data feeds. Search Optimizer works at the keyword and ad group level with 7 data feeds, including search terms, and supports CPC and bid modifier actions.
Pairs well with.
These kits complement each other. Deploy them together for coverage no single agent can provide.
Google Ads Account Monitor
Account Monitor catches account-wide anomalies while Search Optimizer handles keyword-level optimization.
Learn moreGoogle Ads Optimization Digest
Digest provides weekly strategic context for the Search campaigns the optimizer manages daily.
Learn moreYou might also want.
General Google Optimizer
The General Google Optimizer is a real write-owner agent. It reads your campaign performance, compares against your target KPI, and proposes concrete actions: pause underperformers, boost top performers, resume recovering campaigns. Actions are validated, logged, and executed through the shared action pipeline. Supports approve-first or full-auto modes.
Google Ads Performance Max Optimizer
Performance Max campaigns have limited controls — this optimizer focuses on budget pacing, campaign-level pause/resume, and asset group performance reporting. Ad group optimization is limited per the PMax API contract.
Google Ads Display Optimizer
Optimizes Display campaigns by analyzing placement performance, audience segment efficiency, device breakdowns, and creative engagement trends. Proposes budget shifts, bid modifier changes, and pause/resume actions.
Ready to deploy?
Google Ads Search Optimizer is one of 100+ starter kits.
Describe what you need — or deploy this one now. Every kit runs with guardrails, approval workflows, and full audit logging.
Browse all starter kits